10 Examples of artificial intelligence in companies 2023
There is no doubt that artificial intelligence (AI) impresses and captivates many, while others dislike and mistrust it. What is not in question is that this technology, which tries to reproduce human behaviour, is very useful for companies to save time spent on repetitive tasks and reduce the overall costs of their business.
And is that Artificial intelligence 2023 takes place in practically all areas of an organization, from the production of articles with robots to customer service with chatbots.
79% of sales leaders say that their implementation has helped their company increase revenue. Next, we will show you the main applications of this highly advanced technology.
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Has it happened to you that a client looks for you outside of your working hours and then does not contact you again? This is something that companies have managed to mitigate thanks to the implementation of chatbots with Artificial Intelligence 2023.
These are software inserted in the brand’s official website, or in its social networks, to respond to customers via text. The voicebot works in a similar way, only that it does it through the voice.
These bots are set up to understand words—written or spoken—in order to deliver effective solutions to people, whether it’s a simple query or needs to be routed to a brand representative.
Best of all, this type of virtual assistant is active 24/7, so the flight of prospects or clients will no longer be a problem.
Also Read: The 4 Essentials For A Successful Inbound Marketing Campaign
One of the companies that began to incorporate this artificial intelligence tool was Facebook, and it did so to identify the people who appear in the photos and facilitate their labelling.
In the business field, facial recognition is used to identify users, in favour of cybersecurity; for example, to enter an application. This is a resource that some banks use to preserve the security of their client’s accounts and prevent theft or fraud.
Likewise, this technology is used to analyze the emotions of people based on the gestures they make. Depending on the results, brands can know the best way to treat or approach a customer to obtain positive results, such as closing the sale.
The massive use of devices with the Internet has facilitated the generation of data from Internet users. It is what is known as big data, but what is the use of collecting that data if it does not tell us something specific? This is where artificial intelligence comes in: it analyzes and structures the data, in order to transform it into information that helps companies make decisions and plan strategies.
On the one hand, it investigates customers: it detects what their interests are, what products or services are their favourites, what their behaviour as consumers is, and where they are located, among other data that helps brands segment their audience and create marketing campaigns. successful marketing.
It also analyzes the products or services of the business: the number of sales by periods, inventory inputs and outputs, its distribution in warehouses, and more aspects that determine its performance.
AI has made it possible to develop devices capable of understanding spoken language and reproducing it. Within the business world, it represents a potential opportunity to link companies with consumers, since purchases can be made through this means.
We can see it with the Alexa voice assistant, with which it is possible to place orders on Amazon or request an Uber; For its part, Siri allows you to create a shopping list, and Google Assistant also has the function of buying items, although it is limited to certain countries and languages.
This is a use of these tools that is gaining more and more ground and promises to advance further with the development of the GPT3 language, a project that seeks to hyper-humanize robot interactions.
Many companies use an Enterprise Resource Planner or Enterprise Resource Planning (ERP), as it is known in English. It is software dedicated to managing the resources of a company, including sales processes, human resources or personnel, supplies and inventory management.
With the incorporation of artificial intelligence and machine learning, these programs manage to automate a myriad of tasks such as issuing and sending invoices to customers, measuring employee performance, forecasting inventory supplies, and scheduling notifications to place orders with suppliers. payments and receipts. This makes it a really efficient alternative to increase the proactivity of an organization.
Derived from data analysis with artificial intelligence, purchase recommendations for customers arise. To do this, it takes into account the user’s demographic data, their search and purchase history, and the behaviour of other users who selected the same products and services, among other elements.
In this way, it manages to identify which option may interest consumers the most and lead to more purchase possibilities. This is an exercise that has catapulted big brands, such as Amazon, which provides product suggestions that are related to searches performed and items added to the shopping cart.
Another example is that of the Spotify platform which offers each of its members a list of songs called “Weekly Discovery”, based on their playback history and related artists.
E-commerce is here to stay, so ensuring that product packages arrive at the customer’s doorstep in a timely manner is essential. Otherwise, this could lead to the loss of a customer and with it a negative review of the business.
To prevent this, artificial intelligence, based on data analysis, plans all the guidelines for package delivery: creates optimized routes to avoid traffic and road incidents, sets departure and arrival times, monitors the transport route and of the driver, and schedules notifications to keep the customer informed.
You can see it in action when looking up an address on Google Maps. Only companies combine it with geolocation technology and specialized programs in merchandise transport that provide greater security.
These are some of the most outstanding applications of artificial intelligence in companies. This technology opens up a whole world of possibilities to put manual tasks aside and make way for process automation.
Artificial Intelligence is reaching so far that some companies are already considering cutting staff.
One of these companies has been Burger King, which has fired its Community Manager and replaced it with Artificial Intelligence.
The new person in charge of the networks of the chain will be an “Artificial Community”, which has already been presented to the followers of the chain through a series of Posts.
IBM is one of the pioneering and leading brands in Artificial Intelligence.
It offers companies the AI tools they need to transform their business systems and workflows. At the same time, it improves their automation and efficiency.
Its main product is IBM Watson. Some of its main functions are:
It collects customers and improves Customer service, also it translates languages in real-time, many such wonderful functions like providing AI models, structuring product details etc.
Paid media campaigns can be made much more efficient with Artificial Intelligence. Even major ad platforms are working with machine learning to improve ad performance.
Google Ads, for example, offers smart bidding, which is automated bidding that uses machine learning to improve conversions and conversion value in each ad auction
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